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Integrated Annual Report 2026

Chairman’s Statement

Dear Shareholders,

On behalf of the Board of Directors, I am pleased to present the Integrated Annual Report of Astro Malaysia Holdings Berhad for the financial year under review. Within Malaysia, economic realities — including rising living costs and the ongoing rationalisation of subsidies — have reshaped household spending patterns and reinforced the importance of value-driven offerings. These developments underscore the broader responsibility of corporations to remain attuned to societal needs while delivering sustainable growth. Against this backdrop, we remained focused on providing strong stewardship to ensure that Astro continues to operate responsibly, strengthen its relevance amongst Malaysian households, and contribute meaningfully to the national media ecosystem.

YAM Tunku Ali Redhauddin Ibni Tuanku Muhriz

Chairman

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GCEO’s Statement

Dear Shareholders,

The past year has been one of the most challenging periods the media and entertainment industry has faced in decades, and Astro has not been immune to these pressures. Globally, the pace of change has accelerated sharply. Audiences are fragmenting, digital adoption continues to reshape viewing habits, video piracy is rampant, whilst competition from global streaming platforms continues to intensify. At the same time, inflation, currency volatility, geopolitical tensions, and uncertain economic conditions have made planning and execution far more complex than in the past.

Closer to home, Malaysian households have come under heightened financial pressure. Rising living costs, electricity tariffs, fuel subsidy rationalisation, wage adjustments, and changes to taxes have materially affected discretionary spending. Entertainment is no longer an automatic purchase for many families. Customers are more selective, value driven, and willing to switch to “free” options. These realities have confirmed our long held belief that doing “more of the same” is not an option for Astro.

Euan Smith

Group Chief Executive Officer

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FY26 Quick Facts

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Home

5.2m (63%)
TV households (Penetration)
71%
Share of TV viewership
RM94.30
ARPU
918000
Connected box MAU

Individuals

524,000
Astro GO MAU
920,000
Sooka MAU
16.2m
Weekly radio listeners (FM and online)
144m
Total digital audience

Enterprise & Adex

9,100
Enterprise customers
22%
Share of TV adex
73%
Share of radex
2%
Share of digidex

Content

11,600
Content hours produced
80,000
On Demand videos
17.8b
Connected box minutes streamed
18.9b
Total video views across Pay-TV, Sooka, NJOI

Financials

RM2.8b
Revenue
RM63m
PATAMI
RM459m
Free cash flow
2.9x
Net debt/EBITDA

Sustainability

6.8%
GHG emissions reduction (Scope 1 and 2)
1412 tCO2e
Carbon avoidance in FY26
20,000
Volunteer Hours (since FY24)
13,881
Voice for Good hours
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    Value Creation Model

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    Input (Capitals)

    Intellectual capital

    Industrial capital

    Human capital

    Financial capital

    Social and
    relationship capital

    Natural capital

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    Input

    Intellectual capital

    We are the largest content creator in Malaysia. Our intellectual capital comprises content-related intellectual property (IP) rights (both owned and licensed), strong brand reputation, business processes, as well as systems, software, patents, trademarks, and proprietary information.

    Industrial capital

    This consists of our proven capabilities to produce, aggregate, and distribute content across TV, radio, digital, cinema and at on-ground activations, leveraging our ready customer base and extensive market reach to Malaysian households, individuals and enterprises.

    Human capital

    This comprises the collective knowledge, experience and expertise within our Group as we continue to nurture, hone and harness the diverse skill sets and expertise of Team Astro’s on- and off-screen talents while championing diversity and inclusion, creativity and accountability.

    Financial capital

    This consists of the pool of funding that our Group has access to, derived from our cash-generative business as well as access to institutional lenders and financial markets. This is prioritised towards reinvestments for future growth.

    Social and relationship capital

    We establish strong relationships with our stakeholders, understanding and addressing their concerns in maintaining our social licence to operate. Our ESG efforts generate positive long-term impact for communities.

    Natural capital

    We are committed to be carbon neutral by 2040 and are executing our Climate Roadmap to decarbonise and lower Astro's carbon emissions, while actively pursuing Net Zero 2050. Mindful of our environmental footprint, we utilise natural resources responsibly through more sustainable business practices.

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    Value Creation Process

    Content

    Produce, aggregate, distribute, and monetise content across all platforms focusing on the best of local vernaculars, live sports, kids, news, regional and international content

    Products

    Leverage technology and data to deliver differentiated products and services to serve all customer segments catering to their diverse needs, preferences and spending propensities, and provide the best customer care

    • Pay-TV
    • NJOI
    • Broadband/Fibre
    • Sooka
    • Streaming apps
    • Radio/Audio
    • Digital brands
    • Content and connectivity
    • Advertising
    • Production services
    • Talent management

    Sustainability

    Create sustainable impact centred around Astro’s five ESG Pillars to address our material matters

    Responsible Business Caring for our Environment Voice for Good Education for All Community Development

    Strengthening our ecosystem

    Growing our customer reach and content creation capabilities amid industry changes and ongoing acts of piracy for business sustainability

    Enhancing shareholder value

    Delivering positive operational performance and rewarding shareholders

    FY26 Output

    Supporting the local economy

    Contributing to Malaysia's economy and local media industry

    ESG-focused corporate citizen

    Operating responsibly and contributing to the betterment of our talent, community and environment

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    FY26 Output

    Strengthening our ecosystem

    Growing our customer reach and content creation capabilities amid industry changes and ongoing acts of piracy for business sustainability

    Market Reach

    5.2m

    TV households

    63%

    Household penetration

    16.2m

    Weekly listeners on FM and online radio

    144m

    Total digital audience

    9100

    Enterprise customers

    Enhancing shareholder value

    Delivering positive operational performance and rewarding shareholders

    Financials

    RM2.8b

    Revenue

    RM63m

    PATAMI

    RM459m

    FCF

    88%

    FCF yield

    2.9x

    Net debt/EBITDA

    Supporting the local economy

    Contributing to Malaysia's economy and local media industry

    Government & Industry

    RM323m

    Corporate tax payment

    RM1.1b

    Payment to local vendors

    Content

    11,600 hours

    Local content produced

    RM370m

    Local content investment

    ESG-focused corporate citizen

    Operating responsibly and contributing to the betterment of our talent, community and environment

    Talent

    2,881

    Employees

    19.5 hours

    Average learning hours

    RM412m

    Employee remuneration

    Community

    13,881

    Voice for Good hours

    20,000

    Volunteer hours since FY24

    Environment

    1,412 tCO2e

    Carbon avoidance from renewables initiatives

    6.8%

    GHG emissions reduction (Scope 1 and 2) towards Carbon Neutral 2040

    Strategic Priorities

    Content

    Powering growth through local IPs and live content

    MOVING FORWARD

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    • Strengthen Astro’s local content leadership by growing signature IPs, developing new genres and formats, and scaling spin‑offs, branded content collaborations and IP monetisation across domestic and international platforms.
    • Reinforce Astro’s position as Malaysia’s home of sports by expanding local sports properties, deepening grassroots and school‑level development, and enhancing the competitiveness and commercial sustainability of home‑grown leagues.
    • Advance Astro AWANI’s role as a trusted regional and international news voice through digital‑first, AI‑enabled journalism, stronger audience data capabilities and expanded purpose‑led platforms that deepen engagement and commercial relevance.
    • Accelerate growth in kids & youth by expanding family‑oriented IPs through experiential engagement, regional partnerships and diversified monetisation streams, strengthening long‑term brand affinity and loyalty.
    • Strengthen regional content distribution to enable Astro’s local content IPs to travel, scale, and monetise beyond current markets such as Singapore and Brunei.

    Products

    Delivering seamless, integrated products and experiences that drive engagement, retention and growth

    MOVING FORWARD

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    • Continue strengthening the Pay‑TV value proposition through deeper content aggregation, expanding streaming integrations, enhanced personalisation and simplifying digital journeys, while reinforcing affordability, reliability and customer trust to drive sustainable engagement and retention.
    • Accelerate Sooka’s growth through differentiated content, technology‑enabled engagement and retention initiatives, as well as deeper partnerships with telcos and device partners.
    • Drive NJOI Prepaid revenue by increasing demand for NJOI‑specific advertising inventory, reinforcing value‑based messaging through long‑term passes, and further simplifying purchase journeys.
    • Expand enterprise growth by deepening partnerships with commercial and hospitality clients, scaling premium live sports and multi‑platform advertising solutions, and strengthening anti‑piracy measures to protect content integrity and revenue sustainability.
    • Deepening the convergence between broadband connectivity and premium video experiences to support retention and long‑term customer value.
    • Grow advertising revenues by scaling attention‑based, outcome‑driven solutions across TV, digital and streaming platforms, expanding addressable and Total Video capabilities, and advancing innovative trading, measurement and commerce‑enabled advertising models.
    • Scale KULT as a high‑value digital growth engine by deepening advertiser partnerships, expanding creator‑led and commerce‑driven solutions, and leveraging first‑party data and performance capabilities to unlock new revenue streams.

    Cost Management

    MOVING FORWARD

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    • Recalibrate the legacy cost base and advance a more flexible, asset‑light operating model that reflects current Pay‑TV market dynamics.
    • Streamline systems and processes to deliver meaningful reductions in unit costs.
    • Boost organisational efficiency by simplifying structures and harnessing digital technologies to enable faster, more agile operations.
    • Undertake thorough reviews of project portfolios across all business units to ensure optimal deployment of human and financial capital.
    • Scale proven automation and machine learning initiatives while continuing to identify new opportunities for digitisation.
    • Strengthen decision-making by applying rigorous business case evaluations to all major strategic initiatives.

    Sustainability

    Advancing sustainability through our five ESG Pillars

    MOVING FORWARD

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    • Climate Action: Review and develop the next phase of our Climate Roadmap, aligned with our ambition to achieve Net Zero by 2050.
    • Environmental Advocacy: Continue promoting environmental awareness and act as a positive force by sharing community messages through Voice for Good content across all platforms.
    • ESG Integration in Content: Embed ESG-related messaging into our content platforms, ensuring sustainability themes are reflected in programming and campaigns.
    • Emissions Reduction: Implement strategies to lower carbon output and embed sustainable practices across operations.
    • Resource Efficiency: Highlight responsible use of electricity and water across all office locations.
    • Waste Management: Develop comprehensive initiatives to reduce, reuse, and recycle materials throughout our operations.
    • Scope 3 Awareness & Data Gathering: Kickstart vendor outreach to raise awareness and collect data, fostering collaboration for sustainable supply chain practices.
    • Youth & Sports Development: Expand outreach programs such as Astro Kem Badminton, Klinik STL, and Klinik NSL to nurture talent and encourage active lifestyles.
    • Community Engagement: Seek innovative ways to inspire and assist communities through impactful initiatives.
    • Volunteerism: Enhance volunteering initiatives and drive more active volunteerism, encouraging staff to participate in community service and support local causes.

    Sustainability

    Our sustainability framework aligns Astro’s value creation model with the material matters that are of utmost importance to our stakeholders and business. It serves as a cornerstone for embedding sustainability throughout our operations, driving responsible growth while continuing to entertain, educate, inform, and inspire the communities we serve.

    Astro’s ESG website
    • Responsible Business

      Strong governance is the foundation of responsible business conduct. Our comprehensive corporate governance framework is ensures compliance with applicable laws and regulations for effective risk management.

      We remain committed to maintaining business integrity and transparency, promoting diversity and inclusion, ensuring workplace safety, and safeguarding cybersecurity and data privacy.

    • Caring For Environment

      In our commitment to supporting a greener planet, we are committed to achieving carbon neutrality by 2040 and striving towards our Net Zero 2050 goal, in line with national aspirations. Our Climate Roadmap guides us in reducing our overall GHG emissions over the short-, medium-, and longer term.

      We are focused on improving energy efficiency, increasing the use of renewable energy, and embedding sustainable practices throughout our operations.

    • Voice For Good

      Leveraging our position as Malaysia’s largest media and content powerhouse, we serve as a Voice for Good by airing PSA and ESG-related content across TV, radio, and digital platforms.

      Through purposeful content and creative storytelling, we aim to deliver impactful messaging to influence and drive positivity within local communities that will drive changes nationally.

    • Education for All

      Education is fundamental to the long-term well-being of our future generations and the cornerstone of developing our nation. We leverage our key strength- content, to provide access to high quality education and supplementary learning materials, including sports curriculum and other aspects of youth development, which are particularly useful for students in remote communities.

    • Community Development

      We are committed to nurturing sustainable communities and creating a long-lasting impact on society. As part of this commitment, we provide emergency relief assistance to our community when needed. By being responsive and proactive, we aim to continue supporting and contributing to our community’s overall resilience and well-being.

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    Group Financial Review

    Financial Year Ended 31 January

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    REVENUE (RM mil)

    EBITDA (RM mil)

    PATAMI (RM mil)

    TV HOUSEHOLDS ('000)

    ARPU (RM)

    SHARE OF TV VIEWERSHIP (%)

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      Fourteenth Annual General Meeting

      Day, Date & Time

      Thursday, 30 July 2026 at 2.00 p.m.

      Venue

      Nexus, Connexion Conference & Event Centre, Grand Nexus Ballroom (Level 3A), Bangsar South City, No. 7, Jalan Kerinchi, 59200 Kuala Lumpur, Malaysia

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      Enquiries

      If you have any enquiries prior to the 14th AGM, please contact Boardroom Share Registrars Sdn Bhd during office hours from Monday to Friday (8.30 a.m. to 5.30 p.m.). Boardroom’s contact details are as follows:

      Tel:

      +603 7890 4700 (Helpdesk)

      +603 7890 4716 (En. Mohamed Sophiee bin Ahmad Nawawi)

      +603 7890 4704 (Cik Nur Atiqah binti Mohd Arif)