Astro Strengthens Market Position with Strategic Review of Business

Astro Strengthens Market Position with Strategic Review of Business

The media and entertainment industry is currently operating in an environment that is experiencing an unprecedented rate of disruption. Industry players are required to reinvent and adapt swiftly to remain relevant in this new reality.

Henry Tan, CEO Designate, Astro Malaysia Holdings Berhad said, “In an increasingly borderless and digital world, competition is relentless. Astro continues to be proactive to reinvigorate the Group in order to strengthen its position in the market and to remain relevant in the years ahead.”

Given the challenging overall economic landscape, Astro Malaysia Holdings Berhad will be undertaking a Voluntary Separation Scheme (VSS) that will allow the Group to further simplify the organisation, enhance operational efficiency and reduce annual operating expenses. The VSS is offered purely on a voluntary basis.

Notwithstanding this exercise, the Company will put in place measures to ensure that the customer experience will not be impacted by this exercise.

The Company has put in place a transition programme that will provide the right support to employees who opt for the VSS including coaching and skills upgrading training programmes.