More demand expected for Astro Ultra Box with new 4K UHD VOD feature
Over 100,000 Ultra Boxes Installed
Customers on the Astro Ultra Box with Broadband can now enjoy a better viewing experience of Video On Demand (VOD) in 4K UHD. Stream blockbuster hits such as; Trolls World Tour, Gemini Man, Charlie’s Angel(s) and Rocketman, binge popular TV series; Curi-curi Cinta, Sweet Dreams and documentaries; Wok The World: Rice Unearthed, The Great Shukonin and more, anytime in 4K UHD on Astro. The new Ultra Box offers many amazing features such as pause, rewind and fast-forward videos uninterrupted for an enhanced viewing experience.
Press the "Home" on your Astro remote and explore 4K UHD video on demand on “Catch-Up”, “Movies” or “Boxsets” that are part of your subscription at no additional cost. For easy discoverability, a dedicated 4K UHD VOD rail will also be made available on the screen. Customers can also rent additional 4K UHD VOD movies from “Store” for as low as RM9* for 48 hours while Astro Best and First movies are RM12* and RM17* respectively.
The Astro Ultra Box is well received with over 100,000 boxes installed, up 60% over 3 months, and is expected to grow further with more On Demand content in 4K UHD. With access to over 50,000 On Demand titles, customers have streamed 77 million On Demand videos in the first half of the year, more than double over the same period last year. Average weekly time spent increased by 21% year on year to 561 minutes as customers discover more 4K UHD content.
The 4K UHD VOD feature on the Ultra Box is best enjoyed with the Astro & Broadband bundle, offering more content with high speed internet for worry free unlimited streaming. Customers with Ultra Box will need to ensure they have a compatible 4K TV with a HDCP 2.2 HDMI to enjoy the 4K UHD content and for optimal viewing experience, internet speed of 30Mbps and above is recommended.
Find our more information about the Ultra Box and its features via 03 7481 8000 or visit astro.com.my/ultra.
*Excluding 6% Service Tax