Astro Launches New HD Channels:
Kix HD & Celestial Movies HD
Kuala Lumpur, 23 Feb 2012– ASTRO is once again pleased to announce the launch of two (2) new High Definition (HD) channels on 1st March 2012 – KIX HD (channel 729 , ASTRO), an action-packed channel showcasing the best of action, including mixed martial arts (MMA) tournaments, action series, movies, reality shows with a late-night block of thrilling movies, and Celestial Movies HD (channel 309, ASTRO), a world-class Chinese movie channel offering the latest Chinese blockbusters and other hit Asian movies first and exclusively in Malaysia. With the newly added KIX HD and Celestial Movies HD channels, ASTRO B.yond HD customers will now have access to a total of 18 HD channels.
“We are pleased to announce the launch of KIX HD and Celestial Movies HD on the ASTRO B.yond HD platform. With the addition of these two channels, our customers will enjoy a wide variety of quality content in HD and can look forward to more HD channels in the coming months ” said Henry Tan, Chief Operating Officer, ASTRO.
Todd Miller, President and Chief Operating Officer of Celestial Tiger Entertainment said, “We are proud to add to ASTRO's high-definition offerings with two distinctive channels. ASTRO's B.yond HD customers can now watch the latest Chinese blockbusters and hit Asian movies in high-definition on Celestial Movies HD and enjoy KIX HD's exciting mix of action and thrills, including MMA tournaments, reality series, action series and movies, many of which have not aired in Malaysia before.”
KIX HD offers “Action by Day, Thrill by Night” in high definition. This March, brace yourself for a thrilling ride as KIX HD brings you the best in action, horror and suspense in HD. KIX HD will showcase a variety of adrenaline-pumping TV shows, such as the exclusive premiere of Korea’s highly rated action drama A Yaksa, a 12-episode epic series set in the Joseon era of Ancient Korea. Also, get ready for the extreme mixed martial arts fighting tournament series, DREAM 2012, a must-watch yearly MMA fight-fest staged in Saitama, Japan featuring the legendary Fedor Emelianenko vs. Japanese heavyweight star Satoshi Ishii. Movie buffs can also look forward to evenings of spine-tingling horror and thriller movies as well as International action blockbusters that will keep you at the edge of your seats.
On Celestial Movies HD channel, ASTRO customers on the ASTRO B.yond HD platform will enjoy the latest Chinese blockbuster movies from Hong Kong, China and Taiwan and other hit Asian films exclusively in HD. Celestial Movies HD will also feature fascinating behind-the-scenes programs and the latest entertainment news. Be sure to look out for exclusive TV premieres of the latest Chinese blockbusters on Celestial Movies HD, including The Sorcerer and The White Snake, Overheard 2, 1911, A Beautiful Life, My Kingdom and Virtual Recall. All ASTRO B.yond HD customers will have access to Celestial Movies HD for a limited period, by which it will only be available to New Emperor Pack customers (on ASTRO B.yond HD) at a later date.
With an overall offering of 18 HD channels now available on ASTRO B.yond HD, viewers can continue to enjoy the ultimate HD experience with our exciting selection of highly acclaimed international and regional programmes on the Astro B.yond HD platform. These channels include ONE HD, , ASTRO Lifestyle HD (Food Network Asia HD & Li HD), AXN Beyond HD, AXN HD, HBO HD, Fox Movies Premium HD, FX HD, StarWorld HD, Sundance Channel HD, Discovery HD World, National Geographic HD, History HD, Astro Supersport HD & HD 2, ESPN HD, ASTRO Zhi Zun HD and the newly launched KIX HD and Celestial Movies HD.
Also, as of 1st March 2012, ESPNEWS (ch 818, ASTRO) will now be available to all ASTRO customers. Sports fans on the ASTRO Family Pack can now enjoy access to the latest developments and current updates and highlights from the sporting world from the 24/7 sports news channel ESPNEWS, anytime of the day.
“We’re extremely delighted to have a committed long-time partner in Astro that shares our vision of serving Malaysian sports fans, and with this new initiative, ESPNEWS will reach many more sports fans in Malaysia fulfilling their need to have the most updated and comprehensive sports news” said Mr Adam Zecha, Executive Vice President, Head of Sales, ESPN STAR Sports.
For more information on how to subscribe to ASTRO B.yond HD for the ultimate HD experience, contact ASTRO at 1300 82 3838 or log on to www.astro.com.my/byond for further details.