Malaysians can enjoy all 64 matches of 2010 FIFA World Cup LIVE and in HD on Astro

Kuala Lumpur, May 11, 2010 - Astro sports customers can experience the 2010 FIFA World Cup euphoria via twelve (12) channels, including 10 dedicated channels in bringing all 64 matches, live in both High Definition (HD) and Standard Definition (SD) for one month starting from June 11. This will be Astro's first HD broadcast of the 2010 FIFA World Cup on Astro B.yond.

As the official Pay TV broadcaster of the 2010 FIFA World Cup, Astro aspires to go beyond our customers' expectations to offer an unrivalled and complete viewing experience of the world's biggest event - 2010 FIFA World Cup on TV, online and on mobile thus offering more depth and breadth to our sports offering.

Dato' Rohana Rozhan, Chief Executive Officer of Astro said, "In line with our commitment to bring the best of international and regional sports content to Malaysians, we are happy to present the best of sports content for our 3 million Malaysian households, with close to 12 million viewers. We have long recognized that Malaysians are great sports fans, and to this end they can look forward to the best coverage of Thomas and Uber Cup, 2010 FIFA World Cup, Barclays Premier League, Asian Games and the Commonwealth Games in 2010."

Since 1998 Malaysians have enjoyed unprecedented coverage of the World Cup every four years on Astro. This year is even better as Astro sports customers can watch the 2010 FIFA World Cup in HD, bringing the game to life.  In addition to Astro's TV and radio coverages, its sports customers will also enjoy interactive features such as news updates, results and statistics, live chats, players'  profiles, online games such as Fantasy Football and many other interactive applications.

Astro's sports proposition extends beyond linear TV to online where its sports customers can enjoy live video streaming of all matches via Malaysians who are non customers of Astro can also register on and enjoy free access to 64 live matches of 2010 FIFA World Cup.  

Besides a strong TV and online presence, Astro has collaborated with Maxis Berhad to bring mobile content of the 2010 FIFA World Cup exclusive to Maxis customers via the Astro B.player application on hand-held devices. The Astro B.player application is the latest service innovation by Astro B.yond, which enables live streaming of all matches, downloading of caller ringtones, news alerts and videos on the phones anytime, anywhere.

In addition to the 10 (ten) 2010 FIFA World Cup channels, in support of localization, selected live matches are also available on two other Astro's channels; Astro Arena (Channel 801) in Bahasa Malaysia commentary and Astro Wah Lai Toi (Channel 311) in Cantonese commentary.

Sports have become a highly valuable commodity globally demanding high prices for broadcast rights to premium sports content. In line with Astro's sports proposition, the company will remain committed in bringing Malaysians the best of local, regional and international sporting events and will continue to strive to do so at competitive rates to reinforce its leadership.

The access to the 10 dedicated channels for 2010 FIFA World Cup is available to all Astro sports customers. Consumers can call 03 - 9543 3838 or visit to subscribe to the sports pack.

The main broadcast sponsor of the 2010 FIFA World Cup coverage on Astro is Maxis, co-sponsored by Power Root and supported by Coca Cola, MAA Assurance, MYEG and Ogawa.