Kuala Lumpur, 23 September 2010 - Astro customers will be able to enjoy more new High Definition (HD) and sports content with Astro's latest launch of additional 3 HD on 1 October 2010 and 6 Commonwealth Games channels on 3 October 2010.
Henry Tan, Chief Operating Officer of Astro said, "In line with our effort to remain as the customer's No. 1 choice, Astro continues to provide the best of international and local content with excellent audio and visual quality, thus enhancing the viewing experience. We are able to continue offering innovative services like HD, PVR and soon Video on Demand (VOD) and interactivity to our customers through Astro B.yond. Today for RM20 per month, Astro B.yond customers can enjoy up to 12 HD channels, which is one of the most competitive offering in the region. This affirms our commitment to provide a value proposition to our customers."
The new HD channels are ONE HD (Ch 393), STAR Movies HD (Ch 433) and Astro's Lifestyle channel on Channel 706 which will air programmes from both Food Network Asia HD and Life Inspired (LI), thus bringing the total number of HD channels on Astro to 12 channels, comprising sports, movies, lifestyle, learning and entertainment genres.
Except STAR Movies HD channel, which is tied to the Movies package, the ONE HD channel and Astro's Lifestyle channel which encompasses both Food Network Asia HD and Life Inspired (LI) are grouped under the Basic package as preview channels until further notice.
ONE HD (Astro Channel 393) provides the best selection in Asian general entertainment with a focus on Korean content. Lovers of Korean entertainment will be drawn to the first-run and exclusive mega-hit Korean drama series (e.g.My Girlfriend is Gumiho, I'm Legend, My Ex and the Neighbour); variety shows featuring top Korean entertainment hosts (e.g.Star King, Family Comes Here, Star Junior Show); concerts and music shows featuring live performances of chart-topping K-pop artistes like Super Junior, Wonder Girls and Boa (e.g. K-pop Countdown, Kim Jeong-Eun's Chocolate Concert), and many more.
Viewers get the best of both worlds on Astro's Lifestyle channel on Channel 706. From 9am - 9pm daily, foodies shall be drawn to the Food Network Asia HD with its travel and culinary getaways programmes. Watch in awe as celebrity chefs like Bobby Flay and Giada De Laurentiis whip up scrumptious meals fit to make you forget all about diets. And at primetime from 9pm onwards, Life Inspired (LI) will keep you well-run on everything you need to know about the art of living well. Indulge in first-run and exclusive programmes catered specifically for affluent Asians with a cosmopolitan outlook. Savour the best and taste the finest of Food, Home, Wellness, Travel and Style in Yes Chef!, Spa Seekers, Counter Culture, The Doctors and Small Space, Big Style.
Movie lovers will now be able to enjoy STAR Movies in HD which brings you the best Hollywood movies. The channel offers a broad range of movie genres from action to drama and romance, as well as signature events such as the Academy Awards. With Halloween in October, it is the perfect month for movie lovers to catch horror like Drag Me To Hell, Sorority Row and Pandorum in full HD glory.
Astro Brings Commonwealth Games 2010 Delhi
Astro as the undisputed leader in sports content with a strong offering of 11 best-in-class sports channels in both Standard Definition (SD) and High Definition (HD), is pleased to bring 6 channels showcasing the Delhi Commonwealth Games for its customers on the sports pack.
Tan said, "After Astro's huge offering for the World Cup in June, once again this October, our customers on the sports package will emerge winners when we, as the only broadcaster providing the most extensive coverage for the Commonwealth Games in Malaysia. This year, we will be showcasing adrenaline action of the Commonwealth Games from New Delhi via 6 dedicated channels (Astro Channel 821 - Astro Channel 826) with more than 400 hours of live coverage throughout compared to only 3 channels during the previous Commonwealth Games."
"In line with our commitment to the development of local sports and more in depth coverage on our Malaysian athletes, our 60-strong production crew from Astro Arena will be in New Delhi, to bring the widest coverage ever on the games focusing on Malaysian athletes. You can follow the triumphs and challenges of our 200 Malaysian athletes at the Commonwealth Games including hot favourites Dato' Lee Choong Wei, Dato' Nicol David and Ong Beng Hee. On behalf of Astro, we wish the Malaysian contingent all the best and hope they will raise the Malaysia flag tall in their superb sportsmanship.on these dedicated channels."
Clever! Edisi Malaysia
Astro continues to reinforce its education proposition by introducing fun learning programmes. On 26th September, Astro TVIQ (Astro Channel 552) will launch Clever! Edisi Malaysia, a brand new locally-produced science show.
Riding on the success of Tutor TV, Malaysia's first UPSR interactive revision channel which achieved a viewership of 3 million, Clever! Edisi Malaysia, Malaysia's first ever science game show in Bahasa Malaysia is targeted at primary school students. Educating through entertainment, Clever! aims to transform the way our school children learn science and boasts of popular hosts, Aznil Nawawi and Rafidah Clever! will reach kids through its 360° approach : on-TV, online and on-ground.
Astro continues to strengthen its content proposition and go beyond the ordinary to enrich our customers' lives and understand their needs to meet their preferences. On that note, effective 1 October 2010, KBS World (Astro Channel 303) will be renumbered Channel 391 while NHK World (Astro Channel 963) will be renumbered Channel 398. The renumbering is necessary in order to have similar channels of North Asian content grouped together for easy accessibility and convenience to customers who are fans of these genres.
Astro is Malaysia's leading multimedia broadcaster and producer of Malay, Chinese, Indian and English language programming content. It owns and operates the only direct-to-home satellite TV service with access to some 12 million viewers in over 2.93 million homes, representing 49% of TV homes in Malaysia, making it one of the biggest pay TV operators in South East Asia. It currently offers over 131 TV channels, including 33 Astro-branded channels of original and aggregated content of various genres in multiple languages. Astro is also the first to introduce High Definition (HD) broadcast in Malaysia through Astro B.yond, making it a leading edge innovator. Astro has 12 HD channels, comprising National Geographic HD, History HD, HBO HD, ESPN HD, Astro SuperSport HD, Astro Zhi Zun HD, FX HD, AXN HD, AXN Beyond HD, ONE HD, STAR Movies HD and Astro's Lifestyle channel on Channel 706 which offers programmes from both Food Network Asia HD and Life Inspired (LI).