Twitter and Astro to collaborate on Sepaktakraw League 2018 Digital Content
Twitter and Astro announced a major collaboration for season 5 of STL 2018 at the kick-off today. To amplify sports conversations among fans in Malaysia, Astro is partnering with Twitter to provide digital content on sepaktakraw match clips and tournament content on @AstroArena.
Sepaktakraw fans throughout the globe can join in the conversation for #STL2018 with the official hashtag #IniMilikKita. STL 2018 will be held every Friday, Saturday and Sunday beginning this week until 25th November, while the STL finals will see the top 4 teams from the premier division and the 4 international teams battle to become STL champions.
Maurizio Barbieri, Twitter’s Head of Sports Partnerships for SEA and Greater China says, "Sepaktakraw is clearly on the grow, and we're seeing this on Twitter as well where Tweets mentioning the sport in 2018 are already triple what we saw all of last year. Fans don’t need to look any further than @AstroArena and Twitter to keep up with this season's #STL2018 and #IniMilikKita, and we couldn’t think of a more perfect match to partner with than Astro. Broadcasting on Twitter will bring the content and conversation into one place, giving sepaktakraw fans a new connective and immersive sporting experience."
Lee Choong Khay, Astro’s Chief of Sports says, “We are honored to collaborate with Twitter to bring sepaktakraw to new heights, specifically in attracting larger audiences not only in Malaysia and the region but globally, while grooming our local players to be world-class sepaktakraw athletes.”
“Live sports is best experienced together. Astro hopes to spark lively and engaging conversations among the community on their favourite STL 2018 moments and actions with our match highlight clips. So, follow @AstroArena on Twitter for the most social and digital STL 2018 experience yet.”
This new collaboration with Astro is the latest in a string of successful partnerships between the broadcaster and Twitter which already includes World Cup, EPL, F1, MotoGP, PGA and Asian Tour, Grand Slam Tennis, and AFC CL and Cup.