Astro partners StarHub to offer GO SHOP in Singapore
Astro GS Shop taps on growth potential in Singapore to offer 24/7 shopping experience on TV, online and mobile
Kuala Lumpur, 31st October 2016 – Astro Malaysia Holdings Berhad (Astro), a leading media company in Malaysia and StarHub Cable Vision Ltd. (StarHub), a leading info-communications company in Singapore, have entered into a partnership to offer Go Shop, a 24/7 shopping destination on TV, online and mobile to customers in Singapore. Starting in November, StarHub customers will be able to enjoy a new way of shopping via informative and entertaining demonstrations on Go Shop. Go Shop is a Mandarin channel (StarHub TV Channel 110) which offers customers 24/7 shopping on StarHub TV, or via any device of their choice.
Dato’ Rohana Rozhan, Group Chief Executive Officer of Astro said, “Since its launch in January 2015, Go Shop has been providing Malaysians the comfort and convenience of Home Shopping on all screens and devices. We are privileged to now extend this service to our sophisticated and affluent Singaporean neighbours through our partnership with StarHub. Our aspiration and promise is to strive to provide compelling product and value propositions, in an entertaining and informative way.”
Tan Tong Hai, StarHub’s Chief Executive Officer said, “We are pleased to partner Astro for the launch of Astro Go Shop on StarHub TV. As an info-communications company, we see synergy in creating a seamless and immersive shopping experience for our customers, while providing a trusted platform for businesses to reach out to a wider pool of customers beyond their shores. We have every confidence that Astro Go Shop will be a successful venture that appeals to both consumers and businesses.”
Grace Lee, CEO of Astro GS Shop (AGSS) said, “We are happy to partner with StarHub, a leading consumer brand in Singapore with deep insights into customers’ media consumption and purchasing habits. We look forward to a win-win collaboration with StarHub in scaling the Go Shop customer base regionally and offering Singaporean customers a new experience with the best global products and services from Korean, Singaporean and Malaysian brands.”
Go Shop offers fun and entertaining 24-hour shopping experience where products and services are demonstrated, promoted and sold on multiple platforms, currently through Astro in Malaysia. Go Shop was launched in Malaysia in January 2015 on TV, online and mobile, and has attracted over 500,000 customers and a total of 75 million online and mobile page views in Malaysia.
Customers in Singapore can enjoy Go Shop via StarHub’s Mandarin language Channel 110, www.goshop.com.sg, and the Go Shop mobile app, downloadable from Google Play Store for Android users and Apple app store for iOS users in November 2016.
Go Shop in Singapore is operated by Astro GS Shop Singapore Pte. Ltd, a 100% owned subsidiary of AGSS, which is a joint venture between Astro Retail Ventures Sdn Bhd - a 100% subsidiary of Astro and GS Home Shopping (GS) Inc., the global leader in TV home shopping with international presence in South Korea, Malaysia, China, India, Indonesia, Vietnam, Thailand, Turkey and Russia.