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Reaching Customers

Subscriber Management System
In line with its commitment to establish a world class customer service operation, Astro has invested in an advanced Subscriber Management System (SMS). The SMS is a complete billing and customer care system. This custom-designed integrated subscription system provides direct interaction with customers for placing orders and making enquiries and payments. Subscribers can interface directly with Astro's Contact Centre Officers by calling Astro's Contact Centre's telephone lines.

Malaysians can subscribe to Astro's broadcasting services through a network of authorised dealers as well as Astro's retail centres. Once the Direct-to-U (DtU) system has been professionally installed in the home or office, the All Asia Broadcast Centre (ABC) will activate the service by authorising the subscriber's Smart Card. This is done by transmitting the authorisation code over the satellite to the Smart Card in the Digital Multimedia Terminal (DMT).

Registration And Activation

Potential Subscribers
Step 1
Step 1
Step 1
Customer Service Centres
Customer Service Representative
Authorised Dealers
• Sampling of Astro services
• Promotional material
• Queries
• Subscription
• Payment
• General queries
• Information on dealer's location
• Creating subscriber accounts
• Verification of application and equipment
• Activation of account upon installation
• Testing of reception quality
• Billing
• Sale of Digital Multimedia System (DMS)
• Application form for subscribers
• Setting appointments for installation
   
Step 2
   
Installers
    • Installation of equipment
• Configuration of DMS and satellite dish
• Testing of connectivity
   
Step 3
   
Customer's Premise
    • Installer calls customer
• Service centre from customer's premise for activation of service

 

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